The boring calendar manifesto.
PLAYBOOK
Why a calmer calendar beats a smarter scheduler — every time.
Schedulers optimize. Calendars communicate. After two years of building both, we know which one teams actually keep open.
·MAY 12 · 6 MIN
BETA · 10 teams already shipping with Filo
From idea
to publish,
without the chaos.
A calmer place to plan, draft, and ship social content — with a tiny co-pilot named Filo who actually gets your voice. Built for creators, founders, and teams who post for a living.
Hi, I'm Filo
FiloEditorial co-pilot · Wanddy Family
Ships 3× faster
8
Channels, one workspace
1
Workspace from idea to publish
0
Prompt engineering needed
∞
Drafts on Pro
WHAT FILO DOES
One workspace.
The whole editorial loop.
Plan, draft, review, schedule, publish, reply — without bouncing between five tools and that one cursed group chat.
01 · PLAN
A calendar that reads like a calendar.
Drag posts across weeks. Filo keeps the brief in mind. Color-coded channels, auto best-time slots, and zero "where's the latest?" pings.
Mon12
Tue13
Wed14
Thu15
Fri16
Newsletter
Q4 launch
Reply guide
Founder note
Thread 5/5
Customer
BTS clip
Wrap-up
02 · DRAFT
Drafts in your voice.
Filo learns from what you've actually posted — not a generic prompt.
DRAFT · LINKEDIN
We rebuilt the calendar around one question: what's the brief? Drag a post — the brief follows it.
"Open with the question, not the answer."
03 · REVIEW
Ship together. Finally.
Inline comments, lightweight approvals, no screenshot DMs.
MR
MAYA · 2 MIN
Cut "the bit" — reads tighter ✂️
JL
Approved · 2 of 3JORDAN · 1 MIN
+1, and link the changelog at the end.
04 · ANALYTICS
Numbers that nudge the next post.
Cross-channel insights, folded back into the workspace. Filo notices the pattern — what works Tuesdays, what flops Fridays.
REACH · 30d
412k
▲ 28%
ENGAGEMENT
5.7%
▲ 0.9pt
FOLLOWERS
+1.2k
▼ 4%
05 · VOICE MEMORY
Filo learns how you sound.
No prompt-engineering. Drop in a few posts and your drafts already sound like you wrote them at 9am, fresh coffee.
playfulpunchyone-linerno emojisem-dashes ok
"Three things we're shipping in Q4. One you'll feel immediately."
06 · ECOSYSTEM5 tools · 1 login
Part of the Wanddy Family.
One sign-in across the Wanddy products. Move work between tools without exporting, re-uploading, or asking for permission slips.
W
F
D
✦
CONTENT PILLARSPillars that hold
Pillars that hold
your week together.
Filo organizes every post by the themes that matter for your brand — so the calendar always has a story, not a pile of one-offs.
0114 posts / mo
Build in public
"Day 47: the AI part is easy, the editing is the job."
028 posts / mo
Hot takes
"You don't need a tool. You need a deadline."
036 posts / mo
Founder story
"We almost shipped the wrong thing. Here's how we noticed."
045 posts / mo
Customer wins
"Maya cut her content meeting from 60 min to 15."
0512 posts / mo
Behind the scenes
"What 9am at HeyFilo HQ actually looks like."
MEET FILO
"Most of writing is editing.
I just do the first pass —
so you can focus on the bit
only you can write."
Filo · your editorial AI co-pilot
NNORTHPAGE
How Northpage went from one launch a month to one a week — without hiring.
"Filo's first drafts actually sound like the founder. That's a first. We ship a launch post every Tuesday now, and the team focuses on the two posts that actually need their brains."
Read the full case study6 min read
Time to ship4×Faster from brief to publish
Drafts edited2 onlyAverage tweaks per launch post
Meeting time-45mCut from weekly content sync
Engagement+38%Lift on LinkedIn quarter-over-quarter
CUSTOMERSLoved by teams that
Loved by teams that
ship quietly, often.
The calmest content tool we've used. Our weekly content meeting went from an hour to fifteen minutes.
Maya Rivera
HEAD OF CONTENT · OPENROAD
Filo's first drafts actually sound like the founder. That's a first. We ship one launch a week now — used to be one a month.
Sasha Kim
AGENCY OWNER · NORTHPAGE
I run two brands and HeyFilo treats them like two brands. The voice memory is a quiet superpower.
Jordan Lee
CREATOR · SECOND DRAFTS
The calendar is the killer feature. Drag a post — the brief comes with it. Why didn't anyone do this sooner?
Avi Tran
SOCIAL LEAD · LEMONLEAF
Our clients log in once and approve in a single tab. Replaced four tools we used to glue together.
Nadia Sokolov
FOUNDER · TANGENT STUDIO
The inbox alone earned its place. Drafted replies that don't read like a bot — I just press send.
Dominic Tate
CREATOR · LATELY
FROM THE BLOG
All postsNotes from the editorial desk.
Playbooks, behind-the-scenes from Filo's brain, and how other teams are actually using HeyFilo.
How Filo learned your voice.
FILO DIARIES
Voice memory, demystified — what's actually happening behind the draft button.
Not a prompt, not a fine-tune. A small, private memory built from what you've already shipped — and how we keep it yours.
·APR 28 · 8 MIN
One launch per week, no extra hires.
CASE STUDY
How a 4-person team at Northpage shipped 38% more — and met less.
Sasha walks through Northpage's actual editorial loop: pillars, briefs, the Tuesday cadence, and the meeting that died last quarter.
·APR 21 · 10 MIN
PRICING
Plans that scale with you.
Start free. Upgrade when your editorial cadence does. No card to start.
Starter
For solo creators getting started.
$0Forever free
- 1 seat · 1 workspace
- 10 AI drafts / month
- X + LinkedIn
- Basic calendar
- Community support
Pro
For founders and growing creators.
$15per seat / month, billed yearly
- Unlimited AI drafts
- All 8 channels
- Approvals + comments
- Voice memory
- Campaign library
- Analytics dashboards
Studio
For agencies and marketing teams.
$39per seat / month, billed yearly
- Multiple brands
- Role-based access
- Client review (no seat)
- Custom workflows
- Priority support
- SSO + audit log
Need enterprise SSO, BAA, or a custom contract? Talk to sales →
ASK FILO
A few quick ones.
Tap a question. I'll keep it short.
U
How is HeyFilo different from a generic AI writer?
HeyFilo is a workspace, not a chat box. I write inside your calendar, brief, and channel context — using a voice memory built from what you've actually posted, not a generic prompt. The first draft is closer to the last because the context is closer to your work.